February 2011
114 posts
A Viral Resume →
When we come up with ideas about the viral video, we actually don’t know exactly what can be “viral” in that we cannot predict what the virality is going to be. That’s also the beauty of viral video- it always surprises you. Recently a resume of a college student Chris Spurlock went viral on Facebook and Twitter.
According to Spurlock, he has a “true love for infographics” and his resume...
Oscars Buzz: And Social Media Monitoring Says the... →
For all you people who like infographics, here is a good one about social media mentions about the oscars before they occured. It is interesting to see now that after the oscars are over, you can see how much buzz occured from normal people about the nominees before the oscars aired.
JPMorgan Fund Seeks Stake in Twitter
JPMorgan Chase aimed at investing in social media companies by seeking to buy a minority stake in Twitter approximately at $4.5 billion. Twitter is wanting to prove that its company can create a durable and profitable business with its more than 175 million users. As of now, Twitter is in its early development of the moneymaking platform and there are plenty of room for profit-seeking...
Rumors Circulating Around Apple
Rumor has it that Apple’s senior vice president of industrial design, Jonathan Ive, may retire to move to the UK where he plans to spend more time with his family. As the driving force behind the design of the iPod, iPhone, the iPad 1 and 2, all Macbooks and the iMac, among others, Ive is certainly an important asset to Apple. Given that Apple thrives on its ability to create new and...
Brilliance by @garyvee (Gary Vaynerchuk)
So it’s a lazy Sunday on my couch and I’m horizontally tweeting, as @unmarketing would say. Up pops a tweet from the incomparable @garyvee:
hey guys if you are buying my book today pls make sure you email me your receipt http://amzn.to/eYMEIB gary @vaynermedia .com #SURPRISE
Being a lover of surprises, what I’d do? Clicked his link and pre-ordered the book, The Thank You...
Facebook's Web of Frenemies
I read an article on WSJ last week titled “Facebook’s Web of Frenemies”. Basically, it talked about how Facebook’s growing ambitions to expand its reach and moves into new areas are redrawing battles in Silicon Valley. The web of Facebook’s frenemies include but not limit to Apple, Google, Groupon, Paypal, myspace, Yahoo, Twitter, and Zynga and so on.
Given...
Bing Adds Facebook 'Likes' To Search Results →
Microsoft integrated with Facebook again and added search results in Bing that includes any establishment that users’ friends have “liked” on Facebook. As one of the members of Microsoft’s Bing social team said that it is “the first time in human history that people are leaving social traces that machines can read and learn from”, the cooperation between social media sites and search engines...
"You can read words on Twitter, you can't read...
Words of wisdom from Kevin Mawae, president of the NFLPA. Nothing that we don’t know already about Twitter. Or social media for that matter. Everything and anything you say is public. The audience is a million something. The reaction is instantaneous. And the impact could need multiple crisis PR teams scurrying to do damage control. Yet the recent NFL labor negotiations with Matt...
Lawsuits & Social Media: The Taco Bell Defense
http://mashable.com/2011/02/17/taco-bell-social-media-defense/
Taco bell has recently been accused of serving beef that isn’t up to USDA requirements. The suit has reached class action status as awareness (which translates into plaintiffs) is quickly traversing digital mediums & the twitter-verse.
In my opinion, in the next 18-24 months social media will just be known as media....
LinkedIn Blocked in China
Users in China are reporting having trouble accessing LinkedIn. Apparently people are now turning to LinkedIn to share information about protests after having Facebook and Twitter blocked.
http://www.huffingtonpost.com/2011/02/24/linkedin-blocked-in-china_n_827601.html
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@Unmarketing in #rotoloclass!
We were so excited to have Scott Stratten (@unmarketing) skype in to #Rotoloclass at Syracuse University’s School of Information Studies.
Scott provided students with insights into social media marketing and branding, and there was some really great content. If you want to get a glimpse into the conversation, you can find the entire transcript of our tweetchat on...
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Anthony Rotolo: Companies, and schools, need a... →
Check out this lengthy article about Professor Rotolo’s social media efforts! Featured in Tuesday’s Post-Standard.
Want a state job in Maryland? Hand over your...
Found this article online where a Maryland Department of Corrections officer was asked to divulge his Faceboook user name and password in order to run a background check for gang affiliations. The officer contacted the American Civil Liberties Union (ACLU), and the policy has since been suspended. Would you feel comfortable giving your employer your user name and password, or does this overstep...
How Social Media Is Positively Impacting Our... →
This is an Op-Ed article written by Josh Rose that I came across on Mashable. What really caught my attention is when he talks about “The Paradox of Online Closeness.” He questions whether social networking sites draw people closer together or farther away. I had to think for a while before answering this question. Although it is obviously true that social media connects people who are...
There is no such thing as 'social media... →
Some governments want to use the internet as a tool to suppress the free speech or different voices. China has set up the Great Firewall to prevent Chinese netizens from visiting YouTube, Facebook or Twitter to be “misled” by the information spread on these websites. Chinese government imposes censorship on Internet content in that they believe that some speech on the Internet can cause society...
If You're Unemployed, Middle Aged and Can't Rap to...
So I stumbled upon this ABC news article sometime last week and thought it was worth commenting on. It details how two middle aged women, newly unemployed, released their frustration and ate idle time by rapping about it, and putting it on youtube. Warning, the video is painful. Which may explain why it only has 300-some-odd hits. But as painful as it may be, it is quite purposeful in that it...
What's the Next Stop of Coca-Cola's Happiness... →
Coca-Cola launched a new video of its happiness truck in Rio de Janeiro on Facebook page today. It spits out free coke, T-shirts, sunglasses, surfboards, similar as the vending machine in the college. Coca-Cola is doing pretty good in translating happiness around the world and it fits well with brand’s image that is to enjoy the unexpected joy! I enjoy the smile of people when receiving surprise...
PR and Social Media →
Another example of where PR and Social Media meet again and why PR profs need social media classes and also why I think social media people should take a couple PR classes. The two don’t seem to be separating anytime soon.
Healthcare App Dev Platform Supports More Mobile...
Diversinet has released an upgrade of its MobiSecure healthcare mobile application development platform, providing support for more devices as well as new features. Diversinet provides a secure middleware application development environment that lets its clients develop and deploy mobile health...
China and its Social Media conundrum →
One day after the ‘Jasmine Revolution’ didn’t actually take place, China is tightening internet controls. While we know about the Chinese dissent towards Facebook and Twitter, most other social networks are allowed.
With this recent attempt of a revolution, I wonder how much control China will be taking from one of the largest group of netizens in the world. This is also in the...
Confession on the iphone?
The Roman Catholic Church has officially sanctioned the use of an iphone app for the sacrament of confession. The app leads users through an examination of conscious by leading the user through the commandments and allowing them to check off sins they have committed. The user then meets with a priest to ask for absolution. Supporters of this application feel this use of social media may be a...
The Digital Lives of Babies
We were talking about going viral last week in class and I came across an interesting article today relating to that issue. The most popular being Babies! The articles pointed that “92 percent of American children have an online presence by the time they are 2. One third of mothers in the United States said that they had posted pictures of their newborns online, and 34 percent of American...
Twitter and NBA allstar weekend
This weekend, being the basketball fan that I am, I tuned into some of the NBA’s allstar weekend festivities. While watching the celebrity allstar game, TNT who covered the event, continually would flash twitter updates on the screen throughout the game. The tweets would be from famous people or just tweets from regular people commenting on what was going on during the game and with certain...
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Social Media Reports & Whitepapers →
Hey all,
This link provides some great resources for you to explore that may help you with this class and your strategy projects, definitely check it out! I’ve also posted it on twitter with the #rotoloclass hashtag.
Alyssa
iPhone 5 to unlock and start your car →
As we previously talked about in class, the new iPhone is rumored to have the NFC technology to allow for your iPhone to be used as a credit card. The new NFC technology can also be used to unlock and remote start cars if configured correctly. This is similar to cars with no key at all. When you pull the car handle, and it detects the key fob is nearby, the door opens. The same concept would...
eBay tops social media interaction score card →
More and more businesses today are trying to follow up with the social media trend, but how to use this tool efficiently? Here’s a great example of how eBay has done so far! Simply set up a Facebook page or Twitter account is not going to magically boost the sales and reputation. Creat the interaction with clients is a key point to build the relationship. Companies need to have a clear goal...
Apple's mantra- change the rules of the industry...
I was reading a Harvard Business School article documenting Apple’s journey from Steve Job’s family garage in Los Altos, California to what has become a technology ecosystem unto itself. During 85-93, Apple was led by John Sculley, formerly part of Pepsi-Cola. Sculley saw Apple through the period which marked the start of the Mac “love-affair”. Over the years Apple...
YouTube facts →
I thought this was interesting because as stated in the first class, not a lot of people really know about YouTube. I also thought this was pretty funny and interesting to see it from a social network stand point.
2011 most innovative companies
I just found an interesting list on fastcompany.com, ranking the 50 most innovative companies in the world, many of which are social media companies, or at least dealing with digital business. I excerpt some of the award reasoning here, if you will find helpful:
01 Apple
For dominating the business landscape, in 101 ways
02 Twitter
For five years of explosive growth that have redefined...
Video Marketing: outsource or self-made?
http://www.socialtimes.com/2011/02/video-marketing-dyi-or-take-it-to-a-pro/
The article lays out 5 parameters for consideration when deciding whether a company should hire people to create promotional piece. What forum should you post the final content to? What Gatekeepers can you approach for help and interact with? Here’s some highlights
Audience - “A ridiculous percentage of web...
Is the Daily Orange Dead?
An interesting point was raised in class today, who actually reads the D.O. ? I know I have a personal grudge against the paper, so I just flip through to get to the comic and see the pun in the left corner. I will giggle and move on.
However, I think most people will say no, unless of course they write for it (I am a CRS student, so that might be BEEF). The reason I think this is because...
I have been thinking?
Thoughts are a rarity for me but alas the past few days, I have really been thinking about becoming viral. But not the things that have been on youtube, and have made it into the new viral world, however older viral videos.
Does anyone remember a man named Bob Saget? I was wondering how many of the number one prizes would be viral hits nowadays. They basically all have the same characteristics....
Red Cross Confronts Its Own Crisis
On Tuesday night, the following tweet was sent from the official Red Cross Twitter account:
@RedCross: Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…. when we drink we do it right #gettingslizzerd
Apparently, Gloria Huang, a Red Cross employee, actually tweeted this using HootSuite, a Twitter platform that allows one to monitor multiple accounts at once. So,...
New Privacy Settings on Facebook - How to Disable
Not sure how new this is now, but Facebook recently added a new privacy setting - without really telling anyone - called “Instant Personalization,” now in effect.The new setting shares your data with third-party, non-Facebook websites, and it is automatically set to “Enabled” for all users.
In order to disable: Go to Account —> Privacy Setting —> Apps...
Making a Name on the Web, and Selling it for...
So if you follow any tech news you’ll know that yesterday it was announced that Arianna Huffington is selling her progeny, The Huffington Post, to AOL for a reported $315 million. Yep, thats three-hundred-and-fifteen MILLION dollars. And what’s actually being exhanged in this deal isn’t some tangible good cultivated in a field or a factory, but rather a name. Huffington is...
Filtered or Unfiltered? A New Twitter extension...
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 13.0px Helvetica Neue; color: #444444; background-color: #f4f4f4; min-height: 15.0px} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 13.0px Helvetica Neue; color: #444444; min-height: 15.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 19.0px; font: 14.0px Helvetica Neue; color: #444444; min-height:...
VouchBoard
A friend of mine - a recent syracuse grad (TRF/EEE) - and a current senior at SU (TRF), have launched an online service called VouchBoard. They’ve worked hard to get their VouchBoard alpha release up and running, and sent out the following message explaining what it is:
Our service gives you a unique ability to proudly showcase positive things others are saying ABOUT YOU (your personality,...
Obama In Silicon Valley →
Facebook, Google, Apple, and the White House? Obama is in Silicon Valley today to meet with Mark Zuckerberg, Eric Schmidt, and Steve Jobs about future technology initiatives in the United States. I for one would love to sit in on this private dinner…. any thoughts on what they are discussing besides the Sputnik?
Twitter's Translation Center →
Twitter is turning to volunteers to help it reach users in more languages. The social media platform is awarding points to translators, hoping to spark users’ competitive side. This project could have an incredible ROI for Twitter as it would enable a significantly larger percentage of the world to participate in more langauges.
Is Bizzy another Foursquare?
To be honest, I’m a little bit bored with “checking-in” @iSchool Hinds Hall everyday and start to wonder what’s the point and what does it do for me. And Bizzy, introduced on yesterday’s class, seems like a another Foursquare, or Yelp, or Guwalla, then what’s its advantage to compete with these? I’m not a fan of quizzes, but it didn’t bother me to...
WatchHave you tried about.me? It is a simple and easy way to set up your own page. You can write just a few lines on the profile page to express the best of you. For personal branding, you can also attach popular social media sites on it, FB, Twitter, Tumblr, LinkedIn, you name it. Besides, there is a dashboard that provides statistics of numbers of people visiting your page, where are they coming from...
how do you use your smartphone w/ social media?
After today’s discussion in class about smartphone platforms, and about LBS with Lea from Bizzy, I got to thinking about how I use my smartphone for social media purposes.
Sure, I update Twitter with my TweetDeck app, and check in on what my friends are up to with the Facebook app, but mostly (like, 80% of my use) I use it to meld social media with location based services. I try to check in...
Fake Twitter Accounts Get Real Laughs →
Came cross this interesting article when reading the New York Times. The article talked about how many politic figures have fake Twitter accounts that post interesting tweets. These fake accounts post news that are related to the person as well as some random things, which make it hard for people to tell the difference between the real and the fake. Most politicians see this in a positive way...
Twitter CEO: Why There Won’t Be a "Twitter Phone” →
During his keynote address in Barcelona, Twitter CEO Dick Costolo compared Twitter to water; it is so useful and everywhere that people often forget it exists. Hence, he concluded that there is no need to brand or re-learn how to use something in a new platform that’s naturally flowing.
I think he’s making a valid point here. It isn’t necessary to create a so-called...
Pepsi's New Skinny Can Ad Campaign
I’m not sure how i feel about this yet. Any thoughts?
ww2.ajcmobile.com/autojuice/?targetUrl=http://www.ajc.com/business/diet-pepsi-skinny-can-835384.html
Dennis Crowley's keynote speech at Social Media... →
Article and video of Dennis Crowley’s keynote speech at Social Media Week - Dennis mentions Syracuse at 45:00!
“Foursquare’s Dennis Crowley Sits Down With Fast Company for Social Media Week [Video]”
Facebook photo infographic...
