April 2011
122 posts
5 tags
Skipping #Rotoloclass for...social media (1/3)
On April 5 and 7, instead of being here for class I was off gallivanting in Washington DC, so I figured I needed to explain myself via tumblr.
This fall, I was part of a team from The NewHouse Agency that won the Honda CR-Z Media Challenge, a national competition to draw attention to the new Honda CR-Z among college-age people using a social media campaign.
Our campaign leveraged the idea that...
Another link about Google's +1
And here’s the another article about Google’s +1 feature:
http://www.bitecommunications.com/2011/03/31/google-1-and-what-it-means-for-pr-and-digital-marketing/
What's missing from Google's +1 ?
I found this article on mashable concerning Google’s +1 feature. I don’t know if we are going to talk about it in class, but what do you think of the feature?
http://mashable.com/2011/04/15/google-plus-one-missing/
7 tags
Foursquare’s Dennis Crowley to speak at Syracuse... →
Thoughts about today's Cisco talk- Mandatory...
Its been common knowledge now that blogs are fast becoming indispensable tools for corporations. What took me by surprise as far as today’s Cisco presentation went was that companies are now making blogging mandatory.Granted that Cisco picks employees with the requisite skills, it still seemed like a novel practice as far as SM policies are concerned.
What will mandating blog contribution...
Social media marketing :long-term, sustainable...
Coca Cola has recently cut back on ad spending by over 6%, choosing to focus on social media instead. The FMCG giant has started Coke Zone, a social media oriented site which offers exclusive content and rewards to Coke drinkers.
Coke Zone indicates more than simply the growing predominance of social media. It also indicates a shift in traditional marketing and advertising practices. FMCG brands...
An Orangewoman →
A friend of mine in Newhouse started a blog on Tumblr, posting about anything and everything Syracuse. Give her some support and check it out. @rachsamps
DonorsChoose.org Wants You To Hack for a Cause
DonorsChoose.org wants to put your hacking skills to work by tackling their new trove of released data. It’s part of a high-profile campaign, “Hacking Education,” designed to get coders to improve education in America. Entrants in seven categories will be judged by luminaries such as Teach for America’s Wendy Kopp and Huffington Post editor Arianna Huffington. The grand...
Digital Healthcare and Mobile Tech
I recently came across this article regarding the intersection of mobile tech and healthcare in South Africa. The power of mobile phones, not to mention their relative cheapness/portability compared to computers, makes them a fantastic information tool for nations regardless of economic development.
The sheer number of cell phones on the African continent far exceeds the number of computers,...
3 tags
Twitter Adds 70 New Countries & Cities to Trends
According to Twitter’s official blog, they have added 70 new countries and cities to their trends feature. Trends were introduced to help people find out what is being discussed right now. Local trends were brought on last year, which narrows down the conversation to a specific country or city.
As of Monday (April 11), they have added countries such as Japan, South Africa and a number of...
Blogging - A Mixed Media Features War
Blogging platforms enable users to perform a multitude of publishing options from RSS feeds of their new sites to daily ramblings to relatively stagnant portfolios. Because blogs can have a wide range of uses, they then ultimately have a wide range of strengths and weaknesses. This post weighs the defining characteristics of four major blogging platforms: Tumblr, WordPress, Posterous, and...
The Mash of Civilizations →
This article pointed out that Islamic anti-democratic forces are highly capable of using technology and social media to gather forces and create interest. On the opposing side, pro-democratic leaders such as Google’s Wael Ghonim are not as popular. This is somewhat of a troubling issue since these Islamic forces are getting so much backing. There are many things that the rest of the world...
Trending Assignment - LiveProfile
Emergence
The most common complaint in regards to the Android and iPhone phone platforms during the past several years has been its lack of an advanced messaging system. Effectively, over the past year the smart phone comuninity has seen the creation, adoption, and downfall of several third party messaging systems that provide communication across Blackberry, Android and iPhone users alike. One...
Trending Assignment: StumbleUpon
Description
StumbleUpon is a search engine that allows individuals to discover websites, matched to the Stumblers personal preferences. StumbleUpons’s overall mission is to help its’ users discover new webpages, photos, videos, and more, that relate to the users interests. Each time a user stumbles, StumbleUpon suggests something recommended by the users friends or by other Stumblers...
Trending Assignment - Reddit
Reddit
Reddit was founded by Steve Huffman and Alexis Ohanian. Reddit is a different type of social network then people generally think about when they hear the term ‘social network’. Reddit is a news site where it’s content is user-driven and is also open source. This means the users submit and discuss a wide range of news, opinions and media. The content is whatever is relevant to its...
Whats Yummy with UrbanSpoon??
Description
Urbanspoon is a restaurant guide that is very helpful and quite handy when trying to decide where to eat. It allows the user to choose a state or city, the neighborhood in which they live or would like to dine in, the type of food they would like to eat, the price range they are looking for, and special features the restaurant may have such as Wi-Fi, happy hour, or live music....
Trending Assignment: Social Q&A sites Quora and...
A review of Social Q&A sites: Quora and Aardvark
Since the time of its inception, the internet has been utilized to mine data and information. The last few years have seen a drastic change in the way information is gathered by users. The keyword-based search on search engines (Google search) was supplemented by question and answer (Q&A) sites (Yahoo! Answers, Answerbag) that hosted user...
Trending Assignment: SCVNGR
Nearly all smart phones have the ability to pinpoint positions using a GPS, and some companies are taking advantage of this feature by making applications directed specifically toward this feature. Applications that utilize this feature are commonly called location based services, or LBS. One LBS application available on iPhone and Android operating systems is called SCVNGR.
What is...
