August 2011
6 posts
1 tag
Pandora vs. Grooveshark: An Everyday User's Review
When it comes to social media and online radio, there are many services out there to choose from now a days. More people are migrating to online radio instead of the traditional radio. With the increase in broadband technology, the quality of streaming radio is comparable to CD quality. Traditional radio is trying to battle online radio with the introduction of HD radio but it is failing to...
1 tag
Have a question? Quora has answers!
Description
Founded by Adam D’Angelo and Charlie Cheever, previously Facebook employees, and publicly released in January 2010 Quora is a social media site containing a growing database of common and less commonly asked questions that are created, updated and managed by members of the site. Quora can arguably be defined as a mix between Google and Wikipedia. Quora’s query functionality is similar...
July 2011
115 posts
2 tags
AN IN-DEPTH REVIEW OF TURNTABLE.FM
There are dozens if not hundreds of social media sites centered around music. Many of them are used for streaming music, discovering new music, promoting music, and others are a little bit of everything mixed together. Everyone likes listening to music, but it’s definitely more fun to listen to music with your friends.
One new start-up company that is generating a lot of buzz...
Aardvark Overview
Aardvark is a social media site that enables members to answer to specific questions to an online audience. Aardvark bridges the gap between search engines that often do not provide answers to specific questions , and the lack of interactivity found on online sites knowledge sites such as Yahoo! Answers, Wikipedia!, about.com , etc. Techcrunch.com describes Aardvark as “a…way to get quick,...
Aardvark, Quora & My Observations
Summary of Aardvark: Foundation
What can one really say about Aardvark? I can jokingly say I think I spent more time trying to figure out how they arrived at the name ‘Aardvark’ than I actually did evaluating the social media site. Aardvark’s founders Max Ventilla, Damon Horowitz, Nathan Stoll and Rob Shapiro certainly built a strong team in 2007. Max is referred to as the...
Is Klout accurate?
Is Klout accurate? I think not. According to Klout.com I am influencial in the following ways.
http://klout.com/#/ecmoor01/topics
You are currently influential about 10 topics:
Last Klout topics refresh: July 26, 2011
#rotoloclass (true, at least I participate frequently in discussion)
Klout believes you are influential about #rotoloclass. This Influence Meter is powered by +K and...
Google+ Under Review
#Trending Assignment
Perhaps one of the most talked about emerging technologies is Google+, and it is most certainly the one that I am most familiar with. This falls under the Social Networking category, which in my opinion would be matched up against the likes of Facebook and Twitter. In fact, as I was exploring the newly released Google+ iPhone application, someone looked over my...
Groupon vs. LivingSocial
http://www.groupon.com
Before 2 months ago I had never heard of Groupon or LivingSocial. I learned about Groupon through a co-worker. I had mentioned that I was going to get glasses and she asked if I was using a Groupon. I jokingly said, Group what? She then went on to explain her version of what Groupon was. I thought hell yeah I like getting more and paying less! So I looked into it and...
Social Group Buying Sites: A Comparison
Group buying sites have really taken flight within the past few years. Some of the most popular are Living Social and Groupon. These sites have pushed themselves to the top of the search engine list through strategic marketing and advertising. The reality is that there are other social group buying sites that are worthy of a look. Two sites that fit the bill of emerging social networks in...
Social Networking Platforms Comparison
Facebook
Facebook is the most successful and popular social media platform on the internet today. They boast over 750 million users and are best with either personal connection accounts or corporate brands. Some say though that Facebook doesn’t cater to small businesses and their brand marketing or individuals looking to ‘friend’ people they may like but don’t know personally.
Strengths:
+ The...
#RotoloClass: Music & Social Networking →
After reading this post, I didn’t realize that as a society we were moving into a “Music Based Social Media”, but the concept is very cool to some like me who loves music. Now, I’m not saying that I would start taking up DJ’s on the weekends, but as a music lover, the concept of sharing music and idea’s with others is huge to me. I would have to agree that there doesn’t seem to be a true leader...
#RotoloClass: Trying to Save Money? Groupon vs.... →
Not knowing either site in detail, I have heard of both either through this class or other channels.
Before reading this post, I was more familiar with Groupon, with some idea of what LivingSocial was. Groupon does have a good concept/grasp of utilizing social media in its marketing efforts with a basis that other people will help spread the idea via facebook, twitter, and other sites, but after...
2 tags
Peel – Channel Surfing is Dead! Long Live TV...
Many of us now have hundreds of channels available from our TV, not to mention all of the other entertainment choices from the web and other sources. We also constantly have our attention diverted from the television to what is referred to as the “second screen,” meaning you phone or tablet pc. With this option overload, it becomes increasingly important that we can sift through the choices to...
Trending - Daily Deals: Who are they good for?
Groupon and Living Social
Introduction:
Both Groupon on and Living Social sites offer selected deep discounts, to customers signed up with their service, from local retailers that have decided to participate. These retailers often look at these deal offerings as a way to advertise and generate use of their service or product with the hope of impressing the buyers and inspiring repeat business. ...
Music & Social Networking
People share videos on YouTube, photos on Flickr, connect with their friends on Facebook and their co-workers on LinkedIn, but there isn’t a leader when it comes to sharing music. This is where services like Turntable.fm, Spotify, SoundCloud and Flowd come in. They want to be your go-to place to find new music, find out what your friends are listening to, and connect with...
Spotify Takes on North America
What is Spotify?
http://www.spotify.com
Spotify is an online music repository and distribution system that allows people to access millions of song titles from their computers and mobile devices. The service became a hit in Western Europe and has since expanded to the United States. Spotify wants people to think of its service as the “new music collection.” Spotify offers a collection of...
LibraryThing: Personal Cataloging as Social Media
At its base, LibraryThing is a site that allows users to post the books in their personal book collections and also classify, rank, rate, annotate, and otherwise comment, compare, and talk about them. In short, it is a platform for building and sharing a personal library catalog. The sharing aspect of this activity makes LibraryThing a species of SM, specifically “social cataloging.” Similar...
Google+ Trending Assignment
Lately I have been absolutely fed up with Facebook since they keep changing things around on the user interface, for example, the most recent change is how they change the chat feature and now users literally have to search for friends to see if they are available to chat with. This is very annoying, since with the old chat feature it showed every one of your friends that was online and then...
Q: What Is Quora? A: Read On...
Overview and Background
Quora is a question and answer site on which members ask questions and other members answer them. The company was founded by ex-Facebook employees Adam D’Angelo and Charlie Cheever in the summer of 2009, began a private beta period in January 2010, and launched to the public in June 2010.
One way to think of Quora is as a social search engine (see, “Why Quora Will Never...
2 tags
Preventing a social media #fail with policy
My colleagues have already provided excellent recommendations for responding after a social media #fail has occurred, many advocating for the common sense framework given in Trust Agents: Acknowledge, Apologize, and Act.
I am interested in exploring the preventative measure of having a clear social media policy in place. Since I work in the nonprofit realm, I have been reading Beth Kanter’s...
Trying to Save Money? Groupon vs. LivingSocial...
Groupon and LivingSocial, two of the largest eCommerce group buying companies represents a new field that allows businesses entice customers and allows buyers to save $$$$. Both companies use a One Deal A Day business model, meaning that one type of product is up for sale for only 24 hours. During this time, people can look for great deals online after the company emails you if an interesting...
CouchSurfing- See the world, meet interesting...
The CouchingSurfing Vision Statement says that the group wants to create a world where everyone can explore and create meaningful connections with the people and places they encounter. That by establishing connections across cultures, members will respond to diversity with curiosity, appreciation and respect. The more practical purpose of the community is to enable members to contact other members...
Trending Assignment / Tumblr – Where does it fit...
Description Anyone who is new to blogging, or has an interest in creating and maintaining a traditional blog, should first look at a microblogging site such as Tumblr (also known as tumblr) before diving into the deep end of blogging with a traditional blog site such as WordPress or Google Blogger. Founded in 2007, tumblr is a free mircroblogging platform that lets users easily set up blogs and...
Beluga vs. Kik vs. GroupMe (Group Messaging)
There are several circumstances when we prefer to stay in touch with others on an individual basis and there are other times when we prefer to stay in touch with a particular group of people. Thanks to competition between social media tools, we are free to choose which means of communication method is best for us. When cell phones were introduced, texting became the norm for a quick...
1 tag
How to handle a Social Media Crisis
In handling a social media crisis, it is important that companies step up and take responsibility and hold themeselves accountable. This does not happen in every case. Sometimes when a crisis occurs companies try and cover it up or worse put the blame on another person or entity. In this day and age, with the level of transperancy that the Internet and Social Media provides covering it up or...
Netflix #fail
There are a number of ways a company (or individual) can fail at social media. We’ve all heard about the most familiar examples, namely Price Chopper and Gilbert Godfried. These were errors of commission.
There are other types of failure, namely, errors of omission. Take Netflix. Netflix is a company that gives free trials and is known for excellent customer service. They recently...
Recovering from SM #fail
In the era of social media, things move very quickly. How many times have have you regretted sending that tweet or accidentally liking a comment on Facebook. When life moves that fast it’s tough to think. I was watching the NFL rookie symposium 2 weeks ago and coach Herm Edward’s main advice to the new NFL rookies was “DON’T PRESS SEND”. He continued on to say that as...
Emergency Alert! SM #Fail
Sticky social media situations often pose an immediate threat that needs to be addressed as soon as possible. Company representatives sometimes (or more dangerously not notice) how a problem can expand from bad to worse. In the case of Netflix, little acknowledgement of customers dissatisfaction with price increases led to a an explosion of negative comments on Netflix’s social media sites....
Avoid a #FAIL and what to do if you can't
First of all, a Social media #FAIL is more likely to be less damaging or perhaps given the benefit of the doubt if the company has widely established itself in the ways of the Trust Agent. Doing that leg work and having already established a positive relationship with many of your social media audience gives you a much better position to respond from. The anonymous and often cynical nature of...
Social Media Crisis: Recovery Process
I think the most ideal approach to examining best business practices in Social Media is to focus on what tools we have in front of us today. This isn’t 1942. This isn’t 1980. This is 2011, a time period where word of mouth gets spread 10 times as fast. With a click of a button, everything that you want to spread can be viewed by millions of people. In my opinion, it would be in ANY company’s best...
Handling a Social Media #FAIL
This has been an interesting week as we have examined various Social Media #fails and seen how varied the responses have been by the organizations and what we can learn from them.
Pricechopper was a good example of how to handle a social media crisis in that once they determined that an incident had occurred, they quickly responded with representatives from their top tier of management and their...
#fail - and its recovery
A recent CNN article (http://bit.ly/r2cjrq), actually written by a Mashable bureau chief, focuses on the social media based response that Netflix received in response to a 60% price hike. The author discusses similar events and their outcomes - both successes and failures. The articles concludes without a concrete answer as to how a company in this predicament should respond, and the potential...
Handling an epic #FAIL
Each week I am thrust deeper into the world of social media and it has been enlightening. I read the information in regards to the Price Chopper #FAIL as well as various comments on the subject. In addition, I found this article in regards to a Netflix #FAIL: http://bits.blogs.nytimes.com/2008/08/15/lessons-from-netflixs-fail-week/. These dealt with the reality of the impact of social media on...
SM #FAIL. What's the fallout?
When handling a social media crisis, I think it’s important for companies to remember to keep it simple. If they try to do too much, they could end up digging themselves a deeper hole, much like Nestle did when they tried to respond to customer complaints and ended up coming across as rude and snarky.
This reminds me of The Three A’s from Trust Agents. Acknowledge, Apologize and Act. A company...
2 tags
Steps to take in a SM Crisis!!!
During a social media crisis, consumers need honest answers and they definitely need them quickly. The best way to meet this demand is directly through social media itself.
First you should figure out the nature of the problem. Assess the nature of the feedback and determine what the core issues are and respond appropriately.
Show consumers that you care by keeping the conversation going....
How to Recover from a SM #Fail.
There are many difficulties we’re facing with the social media world becoming as pronounced as it is now. You can’t truly erase anything on the internet, we’re all still learning how to best avoid and correct “accident” messages, how do you handle employees if something bad happens? There are so many variables that lie in this gray area as we all figure social media...
How to handle a SM #FAIL
There is no one solution that covers all social media fail situations. However, organizations must respond quickly to Social Media gaffs to rectify the situation with followers. In the case of the American Red Cross incident, there was no direct attack lobbed at any followers, any individuals or any organizations. There was a simple miss-post by an employee who didn’t log into the proper...
JetBlue's engagement in Social Media
I found that no one did a social media review of a relatively local airline, JetBlue. Here’s what I found:
On JetBlue’s blog they come right out and state where their presence can be found. Besides on the blog itself, they have social media presence on Facebook and Twitter - they also have YouTube and Flickr channels - thought the latter are more of a “one-way” usage of...
Working with #fail
It is inevitable that social media failure will happen- no attempt at something new will go perfectly smoothly and even the most well-oiled machines will experience the occasional hiccup. What then is a company to do when that #fail situation occurs?
Acknowledge that it has happened. Let your audience you are aware of the incident, and that you recognize it as a failure. Avoid accusations- own the...
From #Fail to #Trust
The possibility of a Social Media #Fail hovers behind the entire argument of Trust Agents. The PriceChopper episode suggests that we might even see that book as a blueprint for avoiding these kinds of errors as much as it is a guide to establishing a strong and active social media presence.
Attacking a critic, as PriceChopper (or its implicit representative) did, runs counter to the ethos of...
steps to address social media fail
In the price chopper scenario they handled the situation wrong. They did not accept responsibility and instead went and attacked one of their customers; by doing that they will only lose business when the goal of any company is to increase business.
Recognize the problem:
realize that there is a problem and do not look to turn the blame back around on the person that is complaining. In business...
Social Media Crisis - How to fix it
Did they really just tweet that? Did I read this post right? Their blog says what!? We all know you can’t ever take it back once you hit send, submit, post, etc. It’s too late. This is bad enough on a personal level, but when it’s a business with a social media crisis it’s worse. We read about Price Chopper, Nestle, and Kenneth Cole and how they handled there social...
Steps to mitigate a social media crisis
Here are some helpful steps that companies can take to mitigate a social media crisis:
a) Many companies have mandatory codes of conduct that all employees are required to understand and acknowledge. Companies should also develop equivalent social media policies for all employees that specifically deal with employee conduct on social media. For customer facing parts of the organization that...
How To Avoid A Social Media Mess
Below isonee of the most eye catching quotes that I came across while doing research on what NOT to do with social media.
“When managing a social media crisis, it’s always positive to acknowledge any criticism and the posters directly and make people feel like they are being heard.”
This quote, was referring to the way that Kenneth Cole should have handled their social media...
Don’t hide / Come with a Solution in an SM #FAIL
Don’t hide and come with a Solution - How to Handle a SM #FAIL We are not going to change the social media tools being used today, the only thing we can do is understand the power and influence they have in society and learn to work with it. I feel that social media is taking the place of a company’s customer services desk, only in a virtual environment. Therefore companies should have steps in...
Three S's of SM Incident Management
A successful response to a social media crisis involves a just-right balance of speed, strategy, and sincerity. Mistakes happen in an instant and the news about them can spread incredibly fast through the exponential connections of social media networks.
Speed
The first step in responding to a crisis is to begin communicating to the community immediately after discovering the problem. Any delay...
HELP!!! How to Handle a Social Media Crisis
Managing any crisis is a difficult task. Due to the advent of the internet, news that used to take days to several weeks is now transmitting via social media channels at rapid speeds. In some cases that news could be potentially disastrous to an organization if not handled properly. There have been numerous examples of organizations that folded under pressure due to disregard and lack of crisis...
Moosup Casino Community Manager Job Posting
Moosup Casino Community Manager
Moosup Casino is a high stakes casino located on the Moosup River in historic Moosup, Connecticut. Founded in 1991, Moosup casino has been serving New England’s clientele in a way only we can. Moosup Casino has 600 slot machines, and 35 table games, as well as a full service spa and 12 restaurants.
In an effort to provide our guests with the latest information,...
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AssistU Social Media Community Manager
AssistU is a management consulting, technology services and outsourcing company. Combining our experience, comprehensive capabilities, business functions, and in-de[th research on the world’s most successful companies, AssistU collaborates with its clients to help them become high-performance businesses.
Job Specification
AssistU is looking to incorporate social media into every aspect of our...
2 tags
Bonnavue Landscaping Company Community Manager
Bonnavue Landscaping Company seeks a community manager to lead efforts to build a presence in social media that extends the web the unique brand of excellence and community that our employees embody. Bonnavue is seeking to build a presence on the internet that can extend and augment the trust we have built with our existing customer base.
About Our Company:
Bonnavue Landscaping Company plans,...
